Andrea Scroggy

 
Andrea Scroggy | Head of AI Studio Adoption at Asana
Head of AI Studio Adoption at Asana

An Asana customer
since 2013.
Ready to lead
what comes next.

Fifteen years building technology adoption programs at scale across B2B SaaS and enterprise environments. I specialize in translating complex tools into measurable outcomes that customers can see, build on, and sustain.

87%Increase in course
consumption
30%Reduction in
time-to-value
13 yrsAs an Asana
customer
See My Full Journey View Results
About Me
Andrea Scroggy
Andrea Scroggy
Learning and Development Leader
San Francisco, CA FINRA CLO Exchange 2026

With 15 years building scalable post-sales enablement and customer success programs across B2B SaaS and enterprise environments, I specialize in translating complex technology into outcomes customers can measure, build on, and sustain.

I hold an AI-Driven Leadership certification from Stanford School of Engineering and actively work with Custom GPTs, Docebo AI, and Pendo in production environments. From Peace Corps Ukraine to UNICEF Geneva to leading enterprise L&D at FINRA, one constant has defined my career: I show up where the hardest adoption challenges are.

AI Product AdoptionCustomer Value Realization Scalable PlaybooksAdoption Analytics Cross-Functional GTMChange Management Use Case DevelopmentVoice of Customer LMS ImplementationInstructional Design
The Full Picture

A Life and Career built with Asana

Personal Milestones
Career Highlights
Asana Moments
Personal Life
Career
2013: The Asana Story Begins
Asana Milestone
Joined Asana, December 8, 2013

When most teams were managing projects through spreadsheets and email threads, I was already an early adopter. I have watched Asana grow from a promising tool into a platform that transformed how organizations coordinate work. With AI Studio, it is at its most consequential inflection point yet.

Original Asana welcome email, December 2013
Getting Started with AsanaMy Asana ProjectTASK NAMESTATUSSet up workspace and invite teamDec 8ASCompleteCreate first projectDec 9ASCompleteAdd tasks and due datesDec 10ASCompleteExplore reporting dashboardDec 15ASIn Progress+ Add task+
2014 to 2015
Personal Milestone
Engaged
A new chapter begins. The planning goes straight into Asana.
Engagement Celebration PlanningMy Asana ProjectTASK NAMESTATUSChoose announcement timingOct 5ASCompleteDraft family notification listOct 6ASCompletePlan celebration dinnerOct 12ASCompleteShare on social mediaOct 14ASComplete+ Add task+
Career
Independent Instructional Design Consultant
Built post-sales onboarding and product adoption programs across multiple B2B organizations, reducing turnover by 20% and accelerating time-to-value for each client.
20% Reduction in Turnover
2016
Personal Milestone
Wedding Planning and Wedding
Coordinating every detail of a wedding while managing a full career in stride. Asana kept the logistics manageable and the day went perfectly.
Wedding Planning 2016My Asana ProjectTASK NAMESTATUSBook ceremony venueJan 15ASCompleteSend save the datesFeb 1ASCompleteFinalize catering menuApr 10ASCompleteConfirm officiant and vowsMay 20ASCompleteCoordinate day-of logisticsJun 1ASComplete+ Add task+
Career
Data Analysis and Training Coordinator, Making Waves
Built data infrastructure alongside human development programs, connecting training outcomes directly to organizational performance metrics. Continued consulting work through 2018.
2017
Personal Milestone
Hospice Coordination
Coordinating care for a loved one during one of life's most demanding seasons, while maintaining full professional responsibilities.
Family Care CoordinationMy Asana ProjectTASK NAMESTATUSResearch hospice providersMar 5ASCompleteCoordinate care schedule with familyMar 10ASCompleteWeekly family check-insRecurringASCompleteTrack medication and appointmentsRecurringASComplete+ Add task+
Career
Program and Training Manager, Reading Partners
Built community literacy programs and managed volunteer training ecosystems across multiple sites, developing skills in multi-site program coordination and volunteer enablement.
2018 to 2019
Personal Milestone
First Baby
Welcoming a new life while continuing to lead at a high level. A firsthand lesson in prioritization and resilience.
Baby Prep: Welcome Baby GirlMy Asana ProjectTASK NAMESTATUSSet up nurseryApr 1ASCompleteHospital bag packedApr 15ASCompleteNewborn essentials checklistApr 20ASCompleteParental leave plan finalizedMay 1ASComplete+ Add task+
Career
Senior Instructional Design Consultant, Mosaic
Directed a team of 120 delivering complex, multi-stakeholder global technical programs on time and on budget. Built customer-facing adoption roadmaps for regulatory and statewide initiatives.
2020 to 2021
Personal Milestone
Baby Boy
Growing the family alongside a growing career. Both thrive with good systems and great planning.
Welcome Baby Boy 2021My Asana ProjectTASK NAMESTATUSBig sister prep and transitionMar 1ASCompleteNursery refresh for baby boyMar 15ASCompletePediatrician appointments scheduledApr 5ASCompleteParental coverage plan confirmedApr 10ASComplete+ Add task+
Career
Senior Manager, Customer Learning, Catchpoint
Built a customer enablement function from the ground up. Launched Live Labs, AR simulations, and just-in-time microlearning integrated with an API-driven data analysis protocol.
87% Increase in Course Consumption 20% Reduction in Turnover
2021
Career
Director of Learning and Development, SearchStax
Built and scaled the L&D function from scratch. Reduced time-to-proficiency from 6 months to 2 months through structured onboarding pathways and role-based learning programs.
6 mo to 2 mo Time-to-Proficiency
Career
Senior Learning and Development Consultant, Fusion Risk Management
Accelerated GTM readiness across Engineering, Product, Sales, and Customer Success in a regulated financial environment. Designed cross-functional programs tied directly to revenue and retention goals.
2022
Personal Milestone
Arches National Park
An adventure with the family. Strong leaders know when to step away and recharge.
Arches National Park Family TripMy Asana ProjectTASK NAMESTATUSBook lodging in Moab, UTJun 10ASCompleteReserve timed entry permitsJun 15ASCompleteDelicate Arch hike with kidsJul 20ASCompleteFamily photos at the archJul 21ASComplete+ Add task+
Career
Senior Director, Member Supervision Training, FINRA
Scaled enablement across a 500-person workforce. Led a leadership development conference serving 500 in-person and 400 virtual participants. Directed a 30-person team producing multimedia and microlearning programs. March 2022 to July 2024
2023 to 2024
Personal Milestone
Zion National Park
Another national park explored with the family. Always moving toward the next summit, professionally and personally.
Zion National Park 2024My Asana ProjectTASK NAMESTATUSBook Springdale lodgingMay 5ASCompleteAngels Landing permit entryMay 10ASCompleteNarrows hike gear packedJun 1ASCompleteShuttle and trail passes confirmedJun 5ASComplete+ Add task+
Career
Interim Senior Director, Enterprise Learning, FINRA
Led end-to-end evaluation, selection, and implementation of a new AI-powered LMS. Built adoption analytics infrastructure and decreased the course error rate by 42%. November 2023 to November 2024
30% Reduction in Time-to-Productivity 42% Reduction in Error Rate
2024 to Present
Career
Senior Director, Business Learning and Training, FINRA
Built and aligned a unified enablement portfolio across three business divisions. Delivered a forward-looking roadmap of AI-powered learning systems tied directly to organizational goals.
2025
Personal Milestone
Yosemite
Yosemite Valley, the Mariposa Grove, and trails the whole family will remember.
Yosemite Family Adventure 2025My Asana ProjectTASK NAMESTATUSSecure Yosemite Valley reservationJan 15ASCompleteHalf Dome lottery permitApr 1ASCompleteGlacier Point and Mariposa GroveAug 10ASCompleteFamily photo at Tunnel ViewAug 11ASComplete+ Add task+
Certification
AI-Driven Leadership, Stanford School of Engineering
Formal certification in AI leadership strategy, paired with production experience using Custom GPTs, Docebo AI, and Pendo in enterprise environments. August 2025
Stanford Online
2026: Now
Personal Milestone
Presenting at the Chief Learning Officer Exchange
Selected as a featured speaker, sharing insights on AI adoption, learning ecosystems, and the future of enterprise enablement on a national stage.
CLO Exchange Keynote 2026My Asana ProjectTASK NAMESTATUSSubmit speaker proposalOct 15ASCompleteDevelop presentation deckFeb 1ASCompletePractice run with L&D teamFeb 20ASCompletePresent: AI Adoption in Enterprise L&DMar 2026ASToday+ Add task+
Next Chapter
Head of AI Studio Adoption at Asana
Thirteen years as an Asana customer, and a career built around exactly this challenge. I am ready to bring expertise in behavior change, adoption analytics, and scalable playbooks to help customers unlock the full power of AI Studio.
Available Now
Why Asana and Why Me

The exact inflection point I have been building toward

⚡

Consumption-Based Growth

Credit utilization as a success metric is a fundamentally different challenge from seat adoption. It requires customers to build workflows, identify high-impact use cases, and change how their teams operate. That is the behavior change at the center of my career.

🔗

The Work Graph Advantage

The context-awareness that the Work Graph provides AI Studio is a compelling story to tell customers, and I know how to translate technical differentiation into adoption momentum. This is a platform story, not just a feature story.

👥

Cross-Functional DNA

I consistently serve as the connective layer between Product, Customer Success, Sales, and Marketing, representing the voice of the customer back into strategy while driving consistent execution across all functions.

December 8, 2013: Day One as an Asana customer
Original Asana welcome email from 2013
Track Record

Results that speak for themselves

87%
Increase in customer course consumption at Catchpoint, built from zero
30%
Reduction in time-to-productivity via AI-powered LMS at FINRA
42%
Decrease in course error rate through enterprise governance at FINRA
3x
Faster time-to-proficiency at SearchStax, from 6 months to 2 months
 


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